Saltwater Tilapia – reliable, affordable, consistent
We are building a new source of saltwater-raised tilapia designed for the UK market – a firm, mild white fish that can offer fish-and-chips shops a practical alternative when cod becomes too expensive or too unpredictable.
Why this matters
For many shops, cod is becoming harder to rely on:
- higher wholesale prices
- unstable supply
- pressure on margins
- less flexibility on menu pricing
Our goal is simple:
To supply a consistent white fish option that helps fish-and-chips shops stay profitable without compromising on quality.
If you want to support us and be part of the first group of investors, please click here and contribute
For reasons of simplicity this is done by way of donations but we keep records and will return your donation as soon as revenue will allow for it.
Why Saltwater Tilapia
Saltwater tilapia offers several advantages for professional kitchens:
Mild taste
Clean, mild flavour that works well with classic fish-and-chips preparation.
Firm texture
Suitable for frying, battering and portioning.
Reliable sizing
More consistency for portion control and kitchen workflow.
Better cost control
A practical option when cod prices are too high for sustainable margins.
Stable supply concept
Built around controlled production rather than volatile wild catch markets.
Designed for Fish & Chips Shops
We are not trying to replace tradition with marketing language.
We are developing this product specifically for businesses that need:
- dependable supply
- predictable pricing
- consistent fillet quality
- a white fish customers will accept
- a realistic alternative to cod
This is about helping independent shops and operators protect margins and keep serving great fish and chips.
What We Are Building
We are developing a saltwater tilapia production system focused on:
- consistent quality
- commercial scalability
- reliable delivery planning
- suitability for the UK fish-and-chips sector
Our long-term vision is to provide a dependable source of white fish for shops looking for more flexibility in a difficult market.
Interested in Early Supply or Product Trials?
If you run a fish-and-chips shop, wholesale operation, or food business in the UK, we would like to hear from you.
We are currently speaking with potential customers who want:
- early updates
- product availability information
- trial opportunities
- wholesale supply discussions
Register your interest
Tell us about your shop and your fish requirements.
We will keep you updated as supply becomes available.
Please send e-mail to
hms@sstmedd.com
and we will keep you posted.
For Shop Owners
If cod continues to rise in price, having a second strong white fish option could make a real difference.
Saltwater tilapia may help you protect margin, maintain quality, and keep your menu flexible.
